At the beginning of his life on Earth, man had not problems with waste: essentially a nomad and hunter, he would eat plants and animals without producing any type of waste. When he became a sedentary being and a farmer, the problem began to arise. With the passing of time, waste became something to remove from towns, dumping it (and forgetting about it) as far as possible. A behaviour that assumes a natural environment functioning as a dustbin with an infinite capacity. It is only in recent years that an ecologist conscience has developed all over the world, which has been translated into a conscious need to take care of the environment. Production chains have changed and the issue of waste disposal is now under everyone’s eyes.
In this situation, some are thinking about how to make a virtue of necessity. The Montenegrin artist Danilo Baletic has transformed metal waste into works of art (we discussed this here). Now some future-oriented companies have gone even further. After all, who has never thought of wearing accessories made with old bumpers and broken refrigerators?
Sebastiaan de Neubourg, the founder of the fashion start-up W.r.yuma, has long had the dream to live in a waste-free world, just like it happened for 3.8 billion years. He has thus combined quality, style and sustainability to give life to a collection of glasses that is intended to excite the entire retail industry since it is entirely made with plastic waste and is printed in 3D.
Thanks to an agreement with the company Better Future Factory (BFF), which has been producing for years completely recycled plastic filaments for 3D printers, every day Sebastiaan receives a large amount of sustainable ink for his printer, which he uses to create high quality sunglasses. What is more, the products he makes are modular, so that their frame can be detached from the lenses and be recycled.
If we do not change our way of looking at waste, there will be more plastic that marine fauna in our oceans by 2050. To give new life to objects is a good action. When this is done by fashion, such action becomes cool.