In an article published in the Financial Times on 28.3.2014, the British economist and journalist Tim Harford critically pondered on big data, “a vague term for a massive phenomenon that has rapidly become an obsession with entrepreneurs, scientists, governments and the media“. The article ended with an interesting point: “Big data has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever.”
No more than two years have passed since that article, yet the challenge is still the same: to shift from data collection and storage to proper data interpretation and strategic use.
The application of big data in logistics and the supply chain has not been as immediate as in other sectors, yet times are changing. The industry is being revolutionised by the increasingly improved and improvable capacity to analyse, in real time, additional and further data, never interpreted before, which, collected at the speed of light, can truly make a difference in the management of a problem and in the efficiency of a process to solve it.
At 255 we like working on ambitious projects: one of these is intended to turn the advanced reading of an endless amount of data and their strategic interpretation into the decisive centre of a solution that will give our customers a priceless added value.
With a flight of fancy, we like recalling in this respect Antoine de Saint Exupéry’s famous sentence in “The Little Prince”: “What is essential is invisible to the eye“. Sometimes the solution lies in what is essential and, to make it visible, we need an interpretation which only expert eyes are capable of!