Growth in revenue from new markets and products, a sharp improvement in customer experience, an increase in the speed of companies’ decision-making and a rapid acceleration of the processes for the management and launch of new services. Does this sound like a utopian scenario? It is not.
We are talking about the excellent results reported by some companies in 21 countries (including Italy) involved in the survey on the digital transformation of business Keeping Score: Why Digital Transformation Matters, commissioned by the IT multinational company Ca Technologies to the B2B-expert Research Centre Coleman Parkes Research.
The recent digital transformations and the growth in (public and private) investments in innovation, prompt entrepreneurs to ask themselves: will robots really deprive us of work? And, above all, can the digital transformation of business – and the processes that come with it – penalise our companies’ budgets?
This research tries to answer these questions, highlighting that digital transformation can foster growth and business. According to the respondents’ answers, revenue from new business sources (products and markets) has increased by an average of 37%, customer satisfaction is up by 40%, for a total growth in terms of successful performances that can be attributed for over 75% to the increase in digital reach.
The survey was based on an index, the Digital Transformation Business Impact Scorecard, developed precisely to measure the impact of digital transformation on turnover growth. The correlation is positive and the most significant impact can be seen in transports and logistics, telecommunications, retail sales and banking and financial services.
What is sure is that consumers expect a very high level of digitalisation and such expectation is also reflected on traditional companies.
The classic model of doing business is faced with a challenge that is not at all easy: to break down internal business barriers – and crystallised hierarchies – in order to facilitate the circulation of innovative and specific expertise, speeding up the project development cycle and, with this, the production cycle. In short, the challenge is to evolve.