It is barely 10 years since the iPhone was introduced into our lives. A rather short period: yet to what extent and how has our way of approaching the world changed? A study by the American Taft University in collaboration with Mastercard, starting from the Digital Evolution Index of the World Economic Forum, has examined the rate of digital evolution across 60 countries using 170 indicators: from Internet access to infrastructures, from political support to finance, media and entertainment.
What emerges is a division of the world into 4 macrocategories:
1 – Stand Out Countries: these countries are highly digitally advanced, driving innovation, evolving and generating new demand. From Singapore to New Zealand, from Estonia to Hong Kong, including Japan, Israel, Saudi Arabia or the United Kingdom: these countries invest in infrastructures and digital skills and enjoy political support for development.
2 – Stall Out Countries: Countries such as Norway, Sweden, Switzerland, Denmark, Finland, which enjoy a high state of digital advancement while exhibiting slowing momentum.
3 – Break Out Countries: China, Malaysia, Kenya, Russia, India, Indonesia, Brazil, Colombia, Chile and Mexico fall into this category. They are low-scoring in their current states of digitalization but are evolving rapidly so much so that they attract investors and have the potential to become the Stand Out countries of the future.
4 – Watch Out Countries: low state of digitalization and low momentum. These countries – including South Africa, Peru, Egypt, Pakistan and Greece – are burdened by severe infrastructural gaps and limited access to the Internet.
How about Italy? Our Country is in an intermediate position, not too innovative yet not even too behind, growth is constant and the potential for development remains high.