Augmented and Virtual: 4 examples of how reality is changing


The augmented and virtual reality market is evolving at double digit growth rates and will continue to expand even more in the years to come: according to the International Data Corporation, we are talking about 215 billion by 2021 against 11.4 billion in 2017. But when we talk about developments in these markets, do we really know what this evolution is all about? Let’s examine four specific fields of application.

Education: augmented or virtual reality will allow for multi-media or 3D overlaps on traditional text books, making studying and learning a more immersive, immediate and surely more memorable experience. When interacting with deaf children, for example, these technologies will make it possible to overlap the sound of words on videos, enabling them to understand how these are written. In addition, medical students might rely on augmented reality to interact with the 3D representation of the human body in order to better understand and study it.

Marketing and Retail: Augmented reality is incredibly useful to understand and follow customer preferences: making the most of it, retailers can consult catalogues updated in real time, share them with consumers by integrating their shopping experience with information that is increasingly in line with their wishes and needs.

Health: The application of augmented and virtual reality in the healthcare sector is already widely accepted. Many researchers use it in surgery to support doctors, but not only: the applications of this technology in the day-to- day treatment of patients are endless.

Tourism: In the immediate future, tourism will be influenced by continuous changes with augmented reality: travellers will be able to get increasingly accurate and detailed directions on where to go or information on the places to visit. With an app implemented with augmented reality, users will be able to live a cultural experience that is completely different from that conceived today.

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