Tailor-made clothing the Japanese way: a polka-dot suit covered in sensors


A black and white polka-dot suit to solve the common old problem: will this item be a good fit? We are talking about Zozosuit, a very simple suit consisting of skin-tight leggings and a long-sleeve top covered in 350 sensors which, connected to a smartphone App, calculates your exact measurements and then uses these measurements to create jeans, T-shirts, shirts or blouses which, not surprisingly, fit your body perfectly.  

The Zozosuit is free (shipping costs are not included) and the custom-made clothes range from $30 for a T-shirt to $275 for a two-piece business suit. After it first launched in Japan, one million orders were placed over the following six months, with net sales for the 2017-18 financial year totalling about $1.2 billion.

The product, created by the Japanese billionaire Yusaku Maezawa, has made the most of the company’s best marketing tool, namely the visibility given by customers sharing photos of themselves wearing the suit on social media. Custom-fit clothing for a size free world is the tagline that cleverly attracts the average consumer who is very often unable to find clothes that fit well Maezawa’s goal is ambitious, to say the least: ‘I’m hoping to target as many people as there are in the world and I want the idea of ordering bespoke online clothing to become part of everyday life’. At 255 hec srl, we have been following for over 15 years the 3D dynamics connected to body scanning applied to e-commerce, a fascinating world with an incredible social impact. Perfect fit is only an aspect of this research. Please feel free to call us for more information!